Dr. Frank Eickmeier

E-Mail eickmeier@unverzagt.law
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Telephone +49.40.414000-34           Fax +49.40.414000-41

Advertising, Online marketing, Data protection

  • Advising advertising and online agencies, online marketers, behavioral targeting companies, and media agencies on the characteristic issues arising in the offline and online world.
  • Advising on all questions relating to data protection, international data transfers, customer and employee data protection, and online and mobile data protection.
  • Advising on the new EU General Data Protection Regulation, the EU-US Privacy Shield Framework, data protection quality marks, the OBA icon, etc.
  • Drafting contracts for advertisers and publishers, marketing agreements, and data protection strategies, in particular for behavioral targeting companies
  • Reviewing online and offline (advertising) campaigns
  • Protecting and registering industrial IP rights, in particular, trademarks, titles and slogans


The law of the new media, new TV, IP/IT 

  • Supporting interactive IPTV platforms, video on demand platforms, content providers and Web 2.0 platforms
  • Drafting IT infrastructure agreements, software production agreements, licensing agreements, escrow agreements und outsourcing agreements
  • Acting for national and international companies in the media and communications sector
  • Copyright, press and media law (TV, Film and Entertainment)
  • Advising on the law relating to the press and on reputation management
  • Advising on all general copyright law issues
  • Supporting design and creative agencies
  • Advising TV channels and film and TV producers on all difficulties arising in relation to broadcasting and media law
  • Advising actors, artists and authors in relation to all legal issues
  • Advising on matters arising in relation to music law, for example, artist contracts, recording contracts and publishing questions.


Learn more
Foreign languages

  • English



  • From 1989, legal studies at the Universities of Passau, Munich and Hamburg
  • Received doctorate in law (Dr. jur., magna cum laude)
  • 2011 accredited expert at the ULD (the Independent Regional Centre for Data Protection in Kiel)



  • "Der gesetzliche Rechtsschutz von Fernsehshowformaten" (The Statutory Protection of Television Show Formats), Zeitschrift für Urheber- und Medienrecht (ZUM) (Journal of Copyright and Media Law), 1994
  • "Das Lied eines Boxers", Zur Reichweite des § 1 k des GEMA-Berechtigungsvertrages ("The Song of a Boxer": the Scope of Paragraph 1(k) of the GEMA Deed of Assignment), Zeitschrift für Urheber- und Medienrecht (ZUM) (Journal of Copyright and Media Law), 1995
  • "Die rechtlichen Grenzen des Doku-Dramas" (“The Legal Parameters of the Docudrama”), Zeitschrift für Urheber- und Medienrecht (ZUM) (Journal of Copyright and Media Law), 1998, Page 1 ff.
  • Regular contributions to the specialist magazines “Filmecho” und “E-Market”
  • Presserecht (The Law Relating to the Press) in: Rechtshandbuch E-Business (The Legal Handbook of E-Business), Munich 2001 (Eds.: Kaminski, Henßler, Kolaschnik, Papathoma-Baetge)
  • "Ist der Formatschutz am Ende?" (Is the Protection of Show Formats Over?), GRUR 2008, 755
  • "Datenschutzkonforme Nutzerprofile im Internet" (Data Protection Compliant User Profiles in the Internet), in: „Zukunft des Online-Marketing: Targeting und Controlling“, (The Future of Online Marketing: Targeting and Controlling) Gabler Verlag, 2011.


Lectures and talks

  • Institute for Cultural and Media Management, Hamburg
  • Hamburg Media School
  • Erich Pommer Institute, Potsdam-Babelsberg
  • Motion Picture Fund Hamburg Schleswig Holstein
  • Hamburg@Work
  • University for Music and Theatre
  • VDZ Zeitschriftenakademie (Magazine Academy)



  • Member of the BVDW, specialist focus groups Targeting and Mobile
  • Member of the technical committee for copyright and media law at the Hanseatic Bar
  • Accredited expert at the Independent Regional Centre for Data Protection in Kiel (ULD)