Advertising law

Advertising is not an independent field of law, but draws instead on a whole range of rights, in particular copyright, trademark and competition law.  We act for agencies, media agencies, and advertising clients, helping them to develop and implement their creative ideas.

Our services cover:

  • Assessing campaign concepts for compliance with competition and unfair competition law
  • Reviewing and monitoring claims, titles and trademarks
  • Reviewing and drafting agency contracts
  • Drafting production contracts for the creation of commercials
  • Drafting licensing agreements, including music licensing agreements for the use of music in the context of TV spots
  • Drafting product placement, sponsorship and marketing agreements
  • Negotiating and drafting testimonial agreements