Online Behavioral Advertising, Real Time Bidding, Cross-Device Targeting: as members of BVDW (German Association for the Digital Economy) we are at the centre of our clients' world and on top of the latest issues in the digital age. We act for publishers, marketers, advertising and media agencies but also for numerous technology suppliers in the online sector.
Cookies, user profiles and OBA are familiar terms for us. We have been developing data protection-compliant business models together with our national and international clients for many years, including of course for social media platforms. Start ups in particular value our practical know how.
Our clients likewise value our assistance with applying for certifications such as the OBA icon and certification of compliance with the online industry's code of conduct, as well as with attaining prestigious privacy quality marks. In the online world, data protection now plays a role whose significance can hardly be overestimated. For that reason we are, amongst other things, a co-operating partner of the ePrivacy GmbH (www.eprivacy.eu).
We also advise on topics such as Schremps 2, standard contractual clauses, the use of consent management solutions (CMP), also including the TCF 2.0 (Transparency and Consent Framework) of IAB Europe. We also support our clients in implementing the guidelines of the DSK, the European Data Protection Committee and other implementation instructions from the supervisory authorities for business models in the online marketing industry. We also examine new digital business models, particularly with regard to data protection issues (privacy by design) and advise on the implementation of the GDPR requirements and the development of data protection concepts in companies.