Artificial intelligence is rapidly changing not only the world of media, digital services and e-commerce, but also the creative industry and the way we work. For most of the issues arising from these changes, there is still no definitive regulatory environment; clear court rulings are rare. In addition to the EU AI Act, which is gradually entering into force, the existing regulations under copyright, competition and communications law are crucial: a complete picture can only be obtained by considering the entire legal framework.
We provide practical advice on all legal issues relating to the use of AI – with a particular focus on liability issues, data protection, copyright, and contract drafting. We help our clients make use of the opportunities offered by AI without entering unnecessary legal grey areas. We do this by combining our technical understanding with legal precision to develop clear, practicable solutions for your business practice.
Our range of services in AI law:
- legally compliant use of AI tools, from the use of third-party chatbots to the development of complex proprietary AI systems
- review of AI models and systems based on the EU AI Act with classification into the statutory risk categories and advice on the implementation of the resulting legal requirements (risk management, documentation, transparency, human supervision).
- drafting and reviewing contracts for AI-based services, including the necessary disclosure and appropriate safeguards towards business partners
- advice on the necessary and appropriate labelling of AI-generated content and so-called deepfakes
- copyright and personality rights in AI-generated content, protecting usage rights and preventing the infringement of third-party rights
- data protection and IT compliance when using AI: advice on GDPR-compliant design and policies
- liability issues and risk assessment to identify areas requiring additional contractual safeguards
- focus on advising media and IT businesses, agencies, creative professionals and family enterprises